A library of the recurring moves that produce good customer outcomes, usable live in a sprint by the people designing the journeys. The map below is the whole system on one screen — six families of pattern across three organisational levels.
Every card follows the same anatomy: the problem it addresses, the structural move that answers it, the indicators that it's working, worked examples with real numbers, watch-outs, and the evidence and AI lens behind it. Nothing hidden — open any card to read it end to end, or take the one-page version into a workshop.